Jenson Button’s immaculate Formula 1 victory from pole this weekend against the glamorous backdrop of Monte Carlo prompts me to look at the BBC coverage.
Monte Carlo is the sixth Formula 1 race covered by the BBC since it gained the TV rights from ITV at the end of the last season.
The Corporation already had the UK radio rights, which, along with the inherited live streaming rights and the red button channels showing practice sessions and alternative race coverage, a true multi-platform service has been provided.
The BBC Formula 1 site has provided the hub for all of the coverage, which, now we’re just over a third of the way through the season, has proved to be of a very high standard.
The coverage was always going to improve on ITV, just by the absence of ad breaks, but with BBC Sport obviously expending a lot more time and effort on scene set items and background material, it has produced one of the most polished sports productions in recent years.